About Us

Bruce is an avid fan of Floristería Rafael in Granada, Spain, and believes it’s the best flower shop in the world. Having personally visited the shop and learned from the expert florists there, Bruce has decided to turn FloristeriaRafael.com around into a new blog celebrating how flowers makes business better, and his co-author also happens to be named Rafael.

On this blog you will find insider secrets on how the world’s best businesses use flowers to drive up business conversion. Flowers are powerful ancient beings that subliminally impact human thoughts and decisions through their smells, colors, and overall attraction, and you can use them to make your business more powerful while being ethical and promoting the beauty of nature in a way that is good.

After all, we all have a little leftover plantlife inside of us from being Earthlings, and flowers call out to our ancient selves. People like to say a campfire is the most commonly shared human experience, but they forget about humanity’s appreciation for the beauty of nature, which was with us long before cavemen ever harnessed fire as a tool.

So over the years learn with us. Help your business grow like a flower, through the beauty and subconscious influence of flowers and their smells and colors.