Different flowers in different seasons bring different emotions, so using seasons and flowers together can create desired effects in observers like two gears working together to open a space telescope’s lens. For example small yellow flowers in winter conjure hope, because they remind you of spring, yet large greenish and red flowers together in summer are less attractive because they remind people of the inevitable winter ahead. But at any other time of year these same flowers will have different powers.
Which flowers do what in which season is the greater secret, but the heart can answer it for you if you think: “Will this pink flower choice be good considering it’s autumn and the weather is brisk? Will this bouquet of white match the vibes of our beach wedding in the summer?” Your heart already has an answer for these if you dig, because our experience with the seasons and how they interreact with the nature around us has been a part of human experience for millions of years, which is why most people will agree that one thing is ugly while the other is beautiful. A lot of how we feel based on what we see is an intrinsic, shared human experience.
So keep into account the season, not only who your customers are. Like in using trees and flowers to enhance business appeal, we can use trees and flowers to enhance the effect of the season to match your market or event. For instance if you sell snow boards in the summer, white flowers will harken to the human soul the color of snow and winter, and your snow boards will be more attractive especially in the summer if there are white flowers around it, and you know this because your heart tells you purple flowers would look silly. In spring and winter, red flowers may work better though, so you see how the season is an important factor in attraction?
One thing businesses do to attract more customers which is similar to landscaping is exterior cleaning. But businesses don’t go ahead and hire amateurs to clean their properties, because bad exterior cleaning defeats the purpose of ordering cleaning service, just like bad landscaping design might actually hurt your customer attraction. This is an analogy for how choosing the wrong flowers for the season can hurt customer attraction, even if the flowers typically chime well with your customers, but I will be using the analogy in such a way as to also teach you the importance of cleaning to attract customers, so bear with me:
How do you choose the right flowers for the season? You choose it by doing research, listening to your heart, and deciding on a cleaning company that will do a good job for you. It doesn’t have to be perfect, because no cleaning removes 100% of visible grime just like no flower completely satisfies everyone, but it does have to be good. So after doing your research, you decide that a tropical Hibiscus is desired for your fish aquarium store in the winter because it reminds visitors of the happiness aquariums bring to the home, just like one quick research can help me decide that HB Cleaning Solutions is ideal for commercial pressure washing because they’re experienced at cleaning downtown storefronts and have positive reviews. Now to get the best of all worlds for how well your business attracts customers, your landscaping beautifully compliments your neighborhood, your exterior property is clean and fresh like new, and you chose the correct flowers for the season, and–wow, now your business is the most attractive on the block! This hints to another way flowers can make business better, that is cleaning your whole store every time you replace old flowers to create a feeling of newness and positive change for your customers, but we will get to that industry secret in a future post.
For now, keep in mind the listening to your heart aspect of this method. Research alone will tell you what other people feel in their heart, but you know your customers better than strangers on the internet! So, in that case, maybe the giant sunflowers in the window near your Halloween decorations are a little too cheery for the season even if they match the autumn theme of your product. So weight how your heart feels equally with how you weight your research, and you will choose a flower that is at least good.