We plan to talk heavily over how flowers indoors can help to persuade visitors to do business more easily, but it only makes sense to first touch on how we can use flowers to attract those visitors to begin with. Attracting visitors to your business is best done outside. Keeping in mind everything we’ve discussed about flowers on The Floral Business Blog so far, you want your outdoor flowers to attract the certain personalities that best chime with your products or services. For example if you’re a wedding dress boutique and you wish to attract love-struck women, then large white and red roses will work better than small blue and yellow flowers. On the other hand if you’re a vacuum repair shop, you’ll want to attract more hardworking men and so showing neat and tidy little colorful flowers will work better than large white and red roses. You see?
So you’ve researched your male and female demographic and decided what flowers are best for attracting your ideal visitors. Now, we must decide where is the best place to put them? Do not underestimate the placement of flowers and how their visibility affects customer experiences. Imagine spending a hundred dollars on beautiful bouquets only to place them where people can barely see them. In most cases, you want your flowers to be as visible as they can be from all angles of your street, especially from the angle of the street that gets the most traffic. Before you install your flowers, drive past your store pretending to be a potential visitor, and you will see where the flowers can be best placed, and if any extra lighting at nighttime can put your storefront deeper into passersby memories.
Common scenarios when you wouldn’t want your storefront’s exterior flowers to be highly visible is when you’re trying to draw passerby attention to something else, be it a product, advertisement, or something else potentially more attractive for your business that also comes from nature like a tree.
Like flowers, trees in your business’s outdoor space can win the whims of passersby with their charm, especially if they match your business theme. When harnessing the beauty of nature to make your business more attractive, think of florists and arborists as your two lucky magicians working hand in hand. The best businesses use commercial landscape design to fuel attractiveness, with clean retaining walls, trees, and flowers around the parking lot. Without even being conscious of it, you’ll walk past a set of stores, see the trimmed trees and neat flower planters, and decide that you’re in a good place. Whereas, if you walk past a set of stores and see dead grass and stained concrete, you’ll think this place isn’t so good.
Especially in winter when flowers struggle to grow, trees can be even more attractive, which is why we decorate them in the winter season. In summer, however, flowers can act to augment the attractive force of these trees. Small trees can even be placed indoors, in planters like flowers, and when they compliment your outdoor trees they lead visitors straight to your counter. So think of something like an arborist Winnipeg Manitoba service equally as powerful in making the exteriors of businesses more attractive as something like a florist Miami Florida or a florist Venice Italy service.
Flowers and trees work hand in hand alongside bushes, rocks, fountains, timber-frame installs, and other outdoor decorations, working along with the 4 seasons as well, to make businesses attractive to their ideal visitors all year round.